08/25/2023
Today me and my group finished our second project of this year. I worked with the same group as last time and I would say we did fairly well. Last week my class focused on large media companies so this week Mr.Z wanted us to investigate some smaller companies. This time each group picked an independent film company and all the groups will present to the class and share our findings. My group chose MonkeyPaw as our company because we all have at least seen one of their movies. This project gave us some useful context when comparing film projects from big companies compared to smaller ones. We picked the films "Us" and "Wendell & Wild" to focus on since one is one of their more traditional horror films and the other is their first animated feature so it was interesting to see how well each performed. The most difficult part for me was finding examples of synergy and marketing for each movie. All of the research we did as a group was very vague so we had to dig very deep but I think with more practice we will be able to better our research. Also, I am still very new to the term synergy so I was a little confused about what counted as synergy but after looking at everyone's projects and getting feedback from Mr. Z I think I have a better understanding. Well, that is all for today, my group's presentation is linked at the end of this post if you would like to see it for yourself!
Until next time!
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